Gisela Rodrigues Tavares Pinheiro

I am a product designer, with 5 years of experience in two companies in the area of technical and decorative lighting, where I had the opportunity to assimilate practical knowledge in a productive context and recognize value deficits in innovation and development.
I have a master's degree in design, with a post-graduation in Product and Service Innovation, a multidisciplinary and international experience that shares a strict relationship between Porto Design Factory (PT), Swinburne University (AUS) and Stanford University (USA).
This academic experience made me recognize the dynamism of Design Thinking and the sinuosity of the management of a multidisciplinary team. The academy taught me that this is a discipline endowed with an abductive and divergent thought, cultural aggregator, mediator of multidisciplinary knowledge,
transversal and catalyst of innovative products with relevant socio-cultural and economic impact.
I am currently a PhD student in the field of Design, wanting to further my knowledge, namely in the search of meaning in the role of the Chief Design Officer (CDO), in the strategic view of a company.

Publications

International journals
  • Pinheiro G., Franqueira T. (2023) Seis décadas de design em Portugal: a sua afirmação, institucionalização e valorização, in Sousa, A., Santa Rosa, J. (Eds): Ergotrip Revista de estudos luso-brasileiros em Design e Ergonomia Nº6 (2022). p.8-16. ISSN 2183-928X Link
International conferences
  • Pinheiro, G., Franqueira, T. (2020). Da gestão do design ao Chief Design Officer – para uma narrativa histórica dos anos 50 até à atualidade. ICIEMC20 20 – International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour, Universidade de Aveiro Link
  • Pinheiro G., Franqueira T. (2022) Traces of Chief Design Officers in Design History: The Cases of Olivetti, Braun, and Apple. In: Martins N., Brandão D. (eds) Advances in Design and Digital Communication II. DIGICOM 2021. Springer Series in Design and Innovation, vol 19. Springer, Cham. Online ISBN 978-3-030-89735-2. Print ISBN 978-3-030-89734-5 Link
  • Pinheiro, G., & Franqueira, T. (2023). Unveiling Design Leadership: A Case Study of Philips’ Chief Design Officers Stefano Marzano and Sean Carney. In 8th EAI International Conference on Design, Learning & Innovation, EAI DLI 2023
  • Pinheiro, G., & Franqueira, T. (2023). Co-Design Sessions at Revigrés: Workshop 1.0 as a Catalyst for Design-Led Innovation and Transformative Culture. In Cumulus Beijing 2023: Narratives of Love towards Healing, Transformation and Transcendence
  • Pinheiro, G., & Franqueira, T. (2020). Da gestão do design ao Chief Design Officer – para uma narrativa histórica dos anos 50 até à atualidade. ICIEMC20 20 – International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour, Universidade de Aveiro Link

Scientific, artistic and cultural production

Scientific events organization
  • Franqueira, T., Pinheiro, G., Manzini, E., Engler, R. (2023). CEDTec – Design and Technology Study Center from UEMG – Minas Gerais State University, Minas Gerais, Brazil. [Webinar]. Desis Network.
  • Franqueira, T., Pinheiro, G., Manzini, E. (2023). DESIS Event: Design and Cultures of Care. In Cumulus Beijing 2023: Narratives of Love
  • Franqueira, T., Pinheiro, G., Manzini, E. (2023). DESIS Assembly 2023 [Webinar]. Desis Network. 15 Dezembro 2023
  • Franqueira, T., Souleles, N., Pinheiro, G. (2023). Organização do evento online DESIS Cafe, Art + Design eLearning Lab, Limassol, Cyprus [Webinar]. Desis Network. 25 Janeiro 2023