Guilherme Braga da Cruz is a multidisciplinary professional whose career spans design, curation, production, teaching, and collecting. With a strong foundation in product design, his trajectory reflects a commitment to advancing contemporary design and fostering creative dialogue between disciplines.
Guilherme graduated in Product Design from ESAD – Matosinhos in 2003. Shortly after, he launched his career, joining the project "design +" in collaboration with the Centro Português de Design in 2004. That same year, he began working with Brasão, now the producer of the international brand De La Espada.
Until 2021, Guilherme has served as Creative Director of the Product Design Department at DSarquitetos. In 2009, started master’s degree in "Art and Design for the Public Space" at FBAUP band not finish, while co-founding SHOW ME – design & art gallery with Diana Sequeira. As Portugal's first contemporary design gallery, SHOW ME established itself as a pioneering space for design and art, with Guilherme as its Curator and Creative Director. In the same year, he founded Help Productions, producing prototypes and limited editions for both emerging and established designers and artists, many of whom are internationally renowned.
Guilherme’s curatorial expertise gained recognition in 2015 when he was invited by Portugal’s Secretary of Culture and Guta Moura Guedes to curate "LEVE – Design pensado e produzido em Portugal" at Design Week São Paulo, Brazil, under the Portuguese Design Year initiative.
In academia, Guilherme has been an Assistant Teacher in Industrial Design at the Escola Superior de Design, Instituto Politécnico do Cávado e do Ave (IPCA), since 2015. His contributions to education emphasize bridging academic theory with practical design and production experience.
Further expanding his scope, Guilherme was invited in 2016 to become Production Director at Otiima Art Works (now Artworks), where he managed the production of pieces by José Pedro Croft, the official Portuguese representative at the 57th Venice Art Biennale. His production expertise continued to be recognized when, in 2018, he was appointed Art Director of Fórum Arte Braga by InvestBraga and Câmara Municipal de Braga, working alongside Duarte Sequeira. That same year, he curated a Portuguese design exhibition for the DESIGN CITY – LXBG BIENNALE in Luxembourg, at the invitation of Ambassador Dr. Carlos Pereira Marques.
In 2020, driven by a deep interest in museology and collecting, Guilherme began a Master’s in Museums at the Faculdade de Letras da Universidade do Porto. The following year, he was awarded the Title of Design Specialist by the Politécnico do Porto and was invited to contribute as an art consultant for Braga’s candidacy for European Capital of Culture 2027, focusing on Visual Arts and Design programming.
With a career marked by innovation, collaboration, and a dedication to the cultural and educational advancement of design, Guilherme Braga da Cruz continues to leave a profound impact on the design and art landscape.
Current positions
- Invited Assistant Professor ESD - IPCA
- Art Director Forum Arte Braga
- Creative Director Show me - design & art gallery