Marcela Rosa

Designer, publicist and researcher. Marcela has a degree in Advertising (UnP, 2012), Design (UFRN, 2014), a B.A. (Hons) in Product Design (University of Derby, 2013) from an exchange program in England and a Master in Production Engineering (UFRN, 2018). Experienced in marketing strategies and branding, recently has changed focus to the social impact of design and her research interests concerns interculturality, empathy and social design.

Research Groups

Publications

Book chapters
  • Rosa, M. (2023). Designing empathy – ferramentas para uma pedagogia da diversidade intercultural estudantil nas residências universitárias portuguesas. In A. Moreno, A. Chatterjee, B. Herbawi, D. Vieira-da-Silva, F. Luna, G. Sá, H. Alvelos, M. Mendes, M. B. Néo, M. R. Zanini, S. Mourão, & S. Meira (Eds.), Poster of a Doctorate. PhD Design 2016-2023+ (pp. 67). ID+Instituição de Investigação em Design, Media e Cultura. https://endlessend.up.pt/ud23/tiger5posters.pdf
  • Rosa, M. (2021). Paradoxo da reclusão coletiva. Em Tigers in zoom cages (pp. 52–54). Link
  • Rosa, M., & Alvelos, H. (2022). El papel de la comunicación en la mitigación del miedo en la época del COVID-19. Em P. V. S. López, J. E. G. Vallés, & I. S. Rodríguez (Eds.), Transmitiendo la persuasión: la comunicación que influye (pp. 519–528). Editorial Fragua.
International conferences
  • Rosa, M., Barreto, S., & Franqueira, T. (2023, Setembro 20). University Halls of Residence: Welcoming, Interculturality and Belonging. The Barcelona Conference on Education (BCE2023). www.iafor.org
  • Rosa, M., Franqueira, T., & Barreto, S. (2022, Julho 10). Design Research as an Instrument of Empathy and Resilience: A Case Study in Porto on Reclusion in a Collective House. The European Conference on Arts, Design & Education 2022 Official Conference Proceedings. https://doi.org/https://doi.org/10.22492/issn.2758-0989.2022.42
  • Rosa, M., & Barreto, S. (2022). Novas abordagens de acolhimento estudantil nas residências universitárias portuguesas. Em A. Pinho, A. Guerreiro, C. Monteiro, F. Pereira, M. Oliveira, O. Matni, R. Carvalhas, F. Providência, & V. Branco (Eds.), Livro de Atas UD22: Metamorfose. 8o Encontro de Doutoramentos em Design (pp. 172–186). UA Editora – Universidade de Aveiro. https://doi.org/0.48528/pbag-9511-13
  • Mourão, S., Rosa, M., & Alvelos, H. (2022). Scientific Research as a Challenge for Communication Design Students: Experimental Workshop to Encourage Communication Design Students to Collaborate in Scientific Research and Create Synergies in the University Context. Em G. Bruyns & H. Wei (Orgs.), [ ] With Design: Reinventing Design Modes (p. 3457–3465). Springer Nature. https://doi.org/10.1007/978-981-19-4472-7_227 Link
  • Rosa, M., Franqueira, T., Barreto, S. (2022). Design Research as an Instrument of Empathy and Resilience: A Case Study in Porto on Reclusion in a Collective House. The European Conference on Arts, Design & Education – ECADE. ISSN 2758-0989 Link
  • Fernandes A., Kosztyła A., Casteião A., Mergener D., Morais E., Alvelos H., Palmares H., Martins I., Lopes L., Rosa M., Rebelo A., Zanini M., Lopes P., & Mourão S. (2022). Doctoral Side Effects: Damage Limitation Versus Unexpected Benefits to PhD Research in a Pandemic. The European Conference on Arts, Design & Education – ECADE 2022 Conference Proceedings, July 7th-10th 2022, Porto, Portugal. Link
  • Rosa, M., & Alvelos, H. (2020). O papel da comunicação na mitigação do medo em tempos de COVID-19. Em D. C. Domínguez (Ed.), Libro de Actas del XII Congreso Internacional Latina de Comunicación Social (p. 303). Link

Scientific, artistic and cultural production

Scientific events organization
  • Alvelos, H., Kosztyla, A., Fernandes, A., Rebelo, A. M., Casteião, A., Mergener, D., Palmares, H., Lopes, L., Brasil, M., Fragoso, P. & Brandão, R. – Organizing Committee (2021). Doctoral Side Effects – Let’s talk about doing a PhD during a pandemic. 21st May 2021. Porto, Portugal. https://bit.ly/2Q_BhI1m
Other scientific activity spreading actions
  • Rosa, M. (2021). Designing empathy – ferramentas para uma pedagogia da diversidade intercultural estudantil nas residências universitárias portuguesas [Poster]. Ciência 2021 – Encontro com a Ciência e Tecnologia em Portugal.