Media Arts

IMAD (Media Arts) focuses on the study of film, animation, digital art, sound design, photography and interactive media, blending elements from various fields such as design, visual arts, technology, and communication. We believe that by conceptualizing new realities, and leveraging interactive media, we can inspire meaningful connections, provoke critical reflection, and contribute to the advancement of media arts and design for the benefit of society.


- to advance the exploration and understanding of media arts through interdisciplinary research;
- to inspire profound connections, foster critical insights, and catalyze the progression of media arts and design through creative projects for the benefit of society;
- to add value to artistic practices as processes of knowledge construction.